Description
客戶希望新的品牌識別,能走向年輕化,需具備活力、簡約時尚感。
因此品牌識別整體結構使用幾何切割,
商標以Y-Yong, Q-Quan與冰棒被咬一口的意象結合,
主外框使用圓形的架構,則是反映食材攪拌時的畫面。
顏色使用雙色搭配,亮藍色直觀傳遞清涼感與年輕活力氛圍,
品牌字則精心挑選了灰色,在通透活力中,平衡沈穩專業質感。
The client wishes for a new brand identity that can be more youthful, vibrant, and have a sense of simplicity and fashion. Therefore, the overall structure of the brand identity incorporates geometric segmentation. The logo combines the letters "Y" and "Q" with an image of a bite taken out of an ice cream popsicle. The main outer frame adopts a circular structure, representing the visual of ingredients being stirred. The color scheme consists of a combination of two colors. The bright blue color intuitively conveys a sense of coolness and youthful energy, while the brand text is carefully selected in gray, balancing a sense of stability and professional sophistication amidst a transparent and lively atmosphere.
![](https://assets-global.website-files.com/641832cbce429d079fd1dc2b/64674aad03be9aea6291519a_%E6%B0%B8%E6%B3%89-02.jpg)
![](https://assets-global.website-files.com/641832cbce429d079fd1dc2b/64674aadd8c2c33c466d1090_%E6%B0%B8%E6%B3%89-03.jpg)
![](https://assets-global.website-files.com/641832cbce429d079fd1dc2b/64674aaedb17fea578924718_%E6%B0%B8%E6%B3%89-logo-02-01.jpg)
![](https://assets-global.website-files.com/641832cbce429d079fd1dc2b/64674aad1d41344dd4070297_%E6%B0%B8%E6%B3%89-logo-02-02.jpg)
![](https://assets-global.website-files.com/641832cbce429d079fd1dc2b/64674aadbf45be36db1b7441_%E6%B0%B8%E6%B3%89-logo-02-03.jpg)
![](https://assets-global.website-files.com/641832cbce429d079fd1dc2b/64674aae1cb0d57e682d595d_%E6%B0%B8%E6%B3%89-logo-02-04.jpg)
![](https://assets-global.website-files.com/641832cbce429d079fd1dc2b/64674aae51ed2a347f9d1bba_%E6%B0%B8%E6%B3%89-logo-02-05.jpg)
![](https://assets-global.website-files.com/641832cbce429d079fd1dc2b/64674aaef711b41c931529d6_%E6%B0%B8%E6%B3%89-logo-02-06.jpg)
![](https://assets-global.website-files.com/641832cbce429d079fd1dc2b/64674aaed8c2c33c466d10f0_%E6%B0%B8%E6%B3%89-logo-02-07.jpg)
![](https://assets-global.website-files.com/641832cbce429d079fd1dc2b/64674ab9f711b41c93153269_06.jpg)